(During meeting.)
"I don't know anything about marketing and design -- I'm a banker."
(Fast forward to later that same meeting.)
"I think it should be a folder, not a brochure. Also, I really don't like the colors. Could we get some new colors?...I like the bridge. Could we put the bridge on the folder pocket -- but make it a bridge during the daytime, not at night?"
I can't wait to start writing the copy.
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