death of an idea

Day 1 (around conference room table)
Client 1: "Ooh, what a great idea."
Client 2: "It's really fresh."
Client 3: "I love it."
Client 4: "It's eye catching and fun."
Client 5: "Yes, yes, yes...it's really great."
Client 6: "This is IT."
Client 7: "They'll love it."


Day 2
Client 1: "It just needs a little fine-tuning."

Later, that same day...
Client 1: "We've spent some time thinking about how we can work with this idea without marginalizing our topic. Here's where we landed: (INSERT COMPLETELY NEW IDEA HERE)."